Select “Use Templates” to open the Video Creation Kit. To find the Video Creation Kit tool, navigate to the Ad level of a campaign and with either the single video ad format or carousel ad format selected, select “Video/slideshow.” To help advertisers use more video content in their ads, Facebook has launched the Video Creation Kit, a new tool that allows you to easily and quickly create image-based videos from within the Ads Manager. It grabs your target audiences’ attention in the Newsfeed and hold on to that attention for longer than a post, leading to greater engagement rates. Video is so much more engaging than images.
Inflated metrics aside, when it comes to advertising on Facebook, video ads are still one of the most popular ad formats, simply because they work!
It seems that every other post on Facebook is a video and with the launch of Watch, Facebook continues to push video content front and center. It’s no surprise that video is a popular format of content on Facebook.
